Sales Channels and Access to End Customers for Women-Owned Businesses in Al-Shamayatayn District ?? ""
Baseline study indicators on sales channels and access to end customers among women-owned businesses in Al-Shamayatayn District demonstrate the ability of women entrepreneurs and small business owners to adapt to technology and respond to challenges related to reaching customers.
The findings on sales channels indicate that:
- Online sales: 47.5%, reflecting significant reliance on digital channels and demonstrating women entrepreneurs’ ability to adapt to and use technology to reach customers.
- Local markets: 37.5%, with a considerable proportion of women business owners relying on direct sales through traditional local markets.
- Intermediaries: 5%, representing a relatively small proportion and indicating a preference for direct selling, which can help women entrepreneurs reduce dependence on intermediaries and retain a greater share of their business returns.
Regarding access to end customers, the findings show that 57.5% of women entrepreneurs have partial or indirect access to end customers, while 42.5% have direct access. This highlights continuing challenges in establishing direct links with markets and customers.
These findings emphasize the importance of strengthening women entrepreneurs’ marketing and market-access capacities, expanding digital marketing tools, and developing direct sales channels to support the growth and sustainability of women-owned businesses.
This forms part of the advocacy campaign for women entrepreneurs and women working in the private sector in Al-Shamayatayn District.
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